{"id":89257,"date":"2024-07-08T16:49:38","date_gmt":"2024-07-08T14:49:38","guid":{"rendered":"https:\/\/staging-blodomloppet.nkel.se\/?p=89257"},"modified":"2024-08-13T14:21:03","modified_gmt":"2024-08-13T12:21:03","slug":"tillsammans-blir-vi-battre","status":"publish","type":"post","link":"https:\/\/blodomloppet.se\/?p=89257","title":{"rendered":"Tillsammans blir vi b\u00e4ttre"},"content":{"rendered":"

\u2013 Vi har starka marknadsf\u00f6ringskanaler, det vet vi. S\u00e5 d\u00e5 ser vi till att \u00f6verallt vi kan, i reklamblad, p\u00e5 trottoarpratare och i sociala medier, prata om Lilla Blodomloppet, ber\u00e4ttar Johan Herdeby, som \u00e4r vice handlare och marknadschef p\u00e5 ICA Maxi V\u00e4xj\u00f6.<\/p>\n

Och visst g\u00f6r det skillnad n\u00e4r loppet f\u00e5r s\u00e5dan synlighet.<\/p>\n

\u2013\u00a0Deltagarantalet har g\u00e5tt fr\u00e5n n\u00e5gra tiotal till n\u00e5gra hundratal anm\u00e4lda sedan vi b\u00f6rjade hj\u00e4lpa till med marknadsf\u00f6ringen lokalt, och det \u00e4r ju en fin utveckling.<\/p>\n

Som de allra flesta av landets n\u00e4sta 1\u00a0500 ICA-handlare har ICA Maxi V\u00e4xj\u00f6 ett stort lokalt sponsringsengagemang. Men det har f\u00f6r\u00e4ndrats en del de senaste \u00e5ren.<\/p>\n

\u2013\u00a0F\u00f6rr var det sj\u00e4lvklart att vi skulle synas med logga p\u00e5 elitlagens tr\u00f6jor och matcharenor. Vi sponsrar fortfarande V\u00e4xj\u00f6 Lakers, elithockeylaget h\u00e4r i stan, men mer med subventionerade biljetter p\u00e5 familjel\u00e4ktaren s\u00e5 alla ska ha m\u00f6jlighet att se sina idoler. Vi st\u00f6ttar ocks\u00e5 deras barn- och ungdomssektioner, med lite extra fokus p\u00e5 flicklagen, som ju inom hockeyn fortfarande ligger lite efter resursm\u00e4ssigt.<\/p>\n

ICA Maxi V\u00e4xj\u00f6 st\u00f6ttar idrotten<\/h2>\n

Inom fotbollen st\u00f6ttar ICA Maxi V\u00e4xj\u00f6 \u00e4ven elitlaget \u00d6ster, men mest deras satsning \u201d\u00d6ster i samh\u00e4llet\u201d, d\u00e4r man till exempel bedriver nattfotboll, som ett alternativ f\u00f6r kidsen till att h\u00e4nga p\u00e5 stan.<\/p>\n

– Att tr\u00e4ffa fler vuxna och f\u00e5 ett annat sammanhang har vi sett har stor betydelse f\u00f6r de h\u00e4r ungdomarna, som ibland \u00e4r lite p\u00e5 gr\u00e4nsen till att halka snett. D\u00e4r k\u00e4nns det v\u00e4ldigt bra att kunna vara med och bidra.<\/p>\n

ICA har i m\u00e5nga \u00e5r haft ett starkt och tydligt partnerskap med Blodomloppen d\u00e4r hundatusentals picnicp\u00e5sar delats ut till deltagarna genom \u00e5ren.<\/p>\n

\u2013 Det \u00e4r ett viktigt sammanhang f\u00f6r oss att bidra till, s\u00e4ger Teddy Falkenek som jobbar med varum\u00e4rkesengagemang och samarbeten p\u00e5 ICA Sverige.<\/blockquote>\n

\u2013 Och n\u00e4r vi kan koppla ihop det med ett lokalt engagemang, som i V\u00e4xj\u00f6 och p\u00e5 m\u00e5nga andra orter i landet, d\u00e5 blir det \u00e4nnu b\u00e4ttre.<\/p>\n

Att finnas p\u00e5 orten och vara en del av den menar Johan Herdeby \u00e4r nyckeln till framg\u00e5ngsrika samarbeten.<\/p>\n

\u2013\u00a0Vi k\u00e4nner v\u00e5ra kunder, vi \u00e4r sj\u00e4lva en del av samh\u00e4llet och de h\u00e4r f\u00f6reningarna och evenemangen och vet var vi kan bidra och g\u00f6ra skillnad. D\u00e4r har vi en roll att spela och det k\u00e4nns bra att kunna g\u00f6ra det. Om alla bidrar p\u00e5 sitt s\u00e4tt s\u00e5 kan vi tillsammans skapa ett b\u00e4ttre samh\u00e4lle.<\/p>\n

Maxi-handlarna i omr\u00e5det g\u00e5r ocks\u00e5 ihop och arrangerar MICA-loppet p\u00e5 v\u00e5ren, ett enkelt och lekfullt l\u00f6plopp som utg\u00e5r fr\u00e5n butikerna.<\/p>\n

\u2013 D\u00e5 kommer det alltid fram barn och fr\u00e5gar om det \u201dblir ett s\u00e5nt d\u00e4r h\u00f6stlopp ocks\u00e5\u201d. Det \u00e4r Lilla Blodomloppet de menar. S\u00e5 vi vet att vi tillsammans med Blodomloppet g\u00f6r avtryck h\u00e4romkring. Det \u00e4r ett fint kvitto.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alla m\u00e5r b\u00e4ttre n\u00e4r barn och unga lockas till r\u00f6relse p\u00e5 lekfulla s\u00e4tt. D\u00e4rf\u00f6r ackompanjeras Blodomloppet p\u00e5 alla orter ocks\u00e5 av Lilla Blodloppet. Och d\u00e4rf\u00f6r ser ICA Maxi i V\u00e4xj\u00f6 till att hj\u00e4lpa till s\u00e5 att s\u00e5 m\u00e5nga som m\u00f6jligt anm\u00e4ler sig n\u00e4r Lilla Blodomloppet kommer till stan.<\/p>\n","protected":false},"author":30,"featured_media":89258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-89257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"\nTillsammans blir vi b\u00e4ttre - Blodomloppet 2026<\/title>\n<meta name=\"description\" content=\"Alla m\u00e5r b\u00e4ttre n\u00e4r barn och unga lockas till r\u00f6relse p\u00e5 lekfulla s\u00e4tt. 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