Vad har ICA-handlare runt om i v\u00e5rt avl\u00e5nga land gemensamt? Jo, sitt starka, lokala engagemang. Just d\u00e4rf\u00f6r har ICA genom decennierna varit en av den svenska idrottsr\u00f6relsens allra flitigaste sponsorer. Precis som att en ICA-butik \u00e4r ett nav i lokalsamh\u00e4llet \u00e4r ju idrottsf\u00f6reningen ocks\u00e5 ett. Den ger inv\u00e5narna p\u00e5 orten tillg\u00e5ng till en meningsfull fritid, h\u00e5ller ig\u00e5ng barn och ungdomar, anordnar lokala evenemang och bygger ov\u00e4rderlig gemenskap. Ett s\u00e5 viktigt arbete vill sj\u00e4lvklart de lokala ICA-handlarna vara med och bidra i.<\/p>\n
Det \u00e4r inte ICA centralt som best\u00e4mmer hur och vad ICA-handlarna ska sponsra, utan initiativen kommer fr\u00e5n entrepren\u00f6rerna sj\u00e4lva. Och ofta \u00e4r det n\u00e4rheten som styr engagemanget. P\u00e5 ICA Maxi i Link\u00f6ping mobiliserar den \u00e5rliga, lokala upplagan av Blodomloppet hela personalen:<\/p>\n
\u2013 M\u00e5let \u00e4r att vi ska bli 40 stycken fr\u00e5n butiken som springer, s\u00e4ger Johan \u00d6stlid, sponsringsansvarig och marknadschef.<\/p>\n
Att vara med i loppet har blivit en tradition f\u00f6r oss. Vi brukar m\u00f6tas tidigt p\u00e5 morgonen och s\u00e4tta upp v\u00e5rt t\u00e4lt p\u00e5 arenaomr\u00e5det. D\u00e4r jobbar vi sedan hela dagen f\u00f6r att dela ut fika till alla. Alla som springer g\u00f6r det f\u00f6rst\u00e5s i en tr\u00f6ja med v\u00e5r Maxi-logga p\u00e5. Efter loppet samlas vi och har picknick.<\/blockquote>\nEn Blodomloppet-dag \u00e4r det full fart i ICA Maxi Link\u00f6pings t\u00e4lt f\u00f6r butikens medarbetare. Att 10\u00a0000 hembakade bullar g\u00e5r \u00e5t \u00e4r inte ovanligt.<\/p>\n
M\u00e5nga blodgivare bland personalen<\/h2>\n
Johan \u00d6stlid sj\u00e4lv satsar i \u00e5r p\u00e5 5 kilometersloppet. Men marknadschefen har krut i benen. I sitt b\u00e4sta Blodomlopp gjorde han milen p\u00e5 43 minuter. Kollegorna p\u00e5 ICA Maxi Link\u00f6ping har allts\u00e5 en vass tid att m\u00e4ta sig emot n\u00e4r de st\u00e4ller sig p\u00e5 startlinjen. Att de dessutom springer f\u00f6r ett gott \u00e4ndam\u00e5l ger deltagandet en extra dimension.<\/p>\n
\u2013 Vi har flera blodgivare h\u00e4r i personalen, s\u00e4ger Johan \u00d6stlid.<\/p>\n
\u2013 Tack vare att vi har v\u00e5rdcentralen Min doktor i lokalerna har vi f\u00e5tt kunskap om den brist p\u00e5 blod som finns i dag. Eftersom vi \u00e4r 260 anst\u00e4llda vet vi att vi kan g\u00f6ra skillnad om bara n\u00e5gra till best\u00e4mmer sig f\u00f6r att donera. Min fru och jag har faktiskt registrerat oss som blodgivare nu i \u00e5r.<\/p>\n
En riktig folkfest<\/h2>\n
ICA \u00e4r \u00e4ven huvudpartner till Blodomloppet. Under alla de 20 blodomlopp som springs fr\u00e5n Ume\u00e5 i norr till Malm\u00f6 i s\u00f6der finns ICA med och delar ut picknickp\u00e5sar till alla som t\u00e4vlar i lag. I Link\u00f6ping brukar evenemanget bli en riktig folkfest, d\u00e5 loppet g\u00e5r genom stadens centrala delar.<\/p>\n
\u2013 Det \u00e4r ett v\u00e4ldigt publikt lopp, s\u00e4ger Johan \u00d6stlid.<\/p>\n
\u2013 Restaurangerna har uteserveringarna \u00f6ppna och folk st\u00e5r och hejar l\u00e4ngs med gatorna. Det \u00e4r den lokala l\u00f6parklubben IK Akele som ansvarar f\u00f6r arrangemanget. De \u00e4r riktiga eldsj\u00e4lar och enormt proffsiga, vilket s\u00e5 klart g\u00f6r det extra roligt f\u00f6r oss att samarbeta med dem.<\/p>\n
Brinner f\u00f6r den lokala idrottsr\u00f6relsen<\/h2>\n
ICA Maxi Link\u00f6ping har ett omfattande sponsringsengagemang, b\u00e5de inom idrott och v\u00e4lg\u00f6renhet. Framf\u00f6r allt \u00e4r det barn och ungdomar som ligger butiken extra varmt om hj\u00e4rtat, s\u00e4ger Johan \u00d6stlid.<\/p>\n
\u2013 Alla v\u00e5ra kunder \u00e4r lika viktiga. Men vi har ett s\u00e4rskilt engagemang f\u00f6r barnen, som vi vill uppmuntra att r\u00f6ra p\u00e5 sig och \u00e4ta bra. V\u00e5r handlare Tomas Lundvall brinner verkligen f\u00f6r att vi ska vara med och g\u00f6ra skillnad i Link\u00f6ping. N\u00e4r vi visar p\u00e5 v\u00e5ra sociala medier att vi g\u00f6r insatser i samh\u00e4llet f\u00e5r vi alltid s\u00e5 positiva reaktioner. Det v\u00e4rmer i hj\u00e4rtat.<\/p>\n
Runtom i landet finns m\u00e4ngder av lokala entrepren\u00f6rer som brinner lika mycket f\u00f6r den lokala idrottsr\u00f6relsen som ICA Maxi Link\u00f6ping g\u00f6r. Ett rikt idrottsliv g\u00f6r m\u00e4nniskor friskare, gladare och \u00f6kar k\u00e4nslan av tillh\u00f6righet. Med god lokalk\u00e4nnedom och stort n\u00e4tverk har Sveriges 1500 ICA-handlare en unik m\u00f6jlighet att bidra p\u00e5 det s\u00e4tt och p\u00e5 de platser d\u00e4r st\u00f6det verkligen g\u00f6r nytta. N\u00e4rheten ger storheten. F\u00f6r ICA och f\u00f6r svensk idrott.<\/p>\n","protected":false},"excerpt":{"rendered":"
Har du sett n\u00e5got lag p\u00e5 sistone inom n\u00e5gon idrott som inte haft ICA:s logotyp p\u00e5 sin matchtr\u00f6ja? Nej, vi t\u00e4nkte v\u00e4l det. Oavsett om det g\u00e4ller elitlag eller knattelag finns ICA d\u00e4r. Anledningen till det \u00e4r de lokala ICA-handlare som brinner f\u00f6r orten de kommer ifr\u00e5n. Men idrott \u00e4r inte bara match och lagidrott. F\u00f6r g\u00e4nget p\u00e5 ICA Maxi Link\u00f6ping \u00e4r Blodomloppet en sj\u00e4lvklar h\u00f6jdpunkt p\u00e5 \u00e5ret.<\/p>\n","protected":false},"author":30,"featured_media":86425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-86422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"\n
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